About Us
Athlete Stand Up (ASU) was founded in 2021 by Shelbi White, former Division 1 athlete and Team USA Track and Field professional athlete. The vision of Athlete Stand Up was birthed in 2020 following the tragic event of an athlete competing in amateur sports who lost their life to suicide, at the age of 15 years old, after struggling to cope with isolation from their sport during the rise of the COVID pandemic. Experiencing a range of emotions in response to such devastating news, Shelbi’s anger and grief quickly ignited an awakened clarity of her life’s purpose.
Leveraging her experiences as a former collegiate and professional athlete, along with her experiences providing mental health services to youth, adolescents, college students, families, and organizations; Shelbi has formed a mental fitness and consulting agency that works to advocate, educate, and serve the athletic community by equipping organizations, coaches, and parents with the proper tools to help enhance their identification, understanding, and support of the unique needs of athletes performing in amateur, collegiate, and professional sports.